There’s a British grocery store chain which advertises on television here called Asda. They’re a wholly owned division of Wal-Mart. Which, of course, means that if there were a store in Galway we would not shop there. However, we are subjected to their commercials – at the end of which people are invited to save money by an actor who does so by patting their wallet…whilst in their back pocket. In America, that is the same gesture one uses to invite a person to kiss one’s backside.
I am offended every time and feel the need to verbally invite the actor in the commercial to kiss mine too.